Patrizio di marco biography for kids

Those elements were key for Patrizio di Marco and Frida Giannini during their tenure at Gucci — a brand that leverages its plus-year existence.

The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier artistic director.

After his instrumental role in turning around Bottega Veneta as president and chief executive officer, di Marco took the helm at Gucci in , at the peak of the global economic crisis. And Charlotte Casiraghi, granddaughter of Gucci supporter Grace Kelly, for whom the Flora was designed, fronts images for the house, including the latest cosmetics campaign.

You May Also Like. Under Lee, the company started to give more emphasis to opening price points and aspirational consumers. Di Marco focused on trading up the brand, while Giannini, who had worked with Ford on his accessories team, opted for — unlike what her predecessor had championed — more feminine and less overtly sexy designs.

And most importantly, we knew that to reposition a brand takes time because you need to change the consumer perception, and that is very difficult after years of erratic positioning. We knew all the challenges.

Discover the career milestones of Patrizio di Marco, Director at Dolce & Gabbana.

For 10 years, the company has had a partnership with UNICEF that mostly focuses on children and their health and education, as well as other programs focused entirely on women and girls. Giannini initiated the couture Premiere line, which started as a service out of a small atelier in Rome, and was eyeing a home line, given her interest in interiors and furniture.

I was passionate and fascinated by the idea. These are two passions that went hand-in-hand. To further boost its luxury image, Gucci has been phasing out canvas products in favor of leather and doing fewer logoed products, although Giannini said in May that she continued to believe in the strength of its historic logo. There are companies that would do anything to have a strong logo.

I think that at a certain point there must be a change and you have to make room for the new and younger generations.